Video recommendation week 18/2022
1min read
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Why is storytelling so powerful? And how can we use it to our advantage?
According to David JP Phillips, storytelling is powerful because it can induce the release of four neurotransmitters: dopamine, oxytocin, serotonin, and endorphins. Dopamine is associated with pleasure and motivation, oxytocin is associated with trust and bonding, serotonin is associated with happiness and well-being, and endorphins are associated with pain relief.
Phillips believes that we can use storytelling to our advantage by understanding how these neurotransmitters work and how to trigger their release. For example, he says that we can use stories to create a sense of suspense, which will release dopamine. Alternatively, we can use stories to create a sense of connection and intimacy, which will release oxytocin.
Why we think this video is worth watching (12 min):
Phillips provides many examples of how he has used storytelling to his advantage in his work as a presentation expert. He also offers some tips on how we can use storytelling to improve our own lives. Overall, Phillips makes a convincing case that storytelling is a powerful tool that we can use to our benefit. His talk is both informative and entertaining, and it is sure to leave his audience wanting more.
If you know a video that we should feature as the video of the week, send us a message in the contact section with the link to the video and the reason why you think it is worth watching.